Integrated
Marketing Campaigns
Campaign Planning · Multichannel Marketing · Vendor Management · Campaign Execution
Campaign Management · Multichannel Coordination · Creative Production
ROLE
FOCUS
Project Overview
My Role
An annual credit union auto loan promotion designed to increase awareness of financing and refinancing options for new and used vehicles.
The campaign combined established member communications with an expanded mix of prospect-focused advertising channels to reach audiences across multiple touchpoints.
Managed the coordination and execution of the annual auto loan campaign, working with the external agency, internal stakeholders and media vendors.
Responsibilities included organizing campaign deliverables, coordinating creative assets, managing production timelines, facilitating internal reviews, compliance approvals and launch activities.
Campaign Planning & Coordination
Coordinated campaign planning and execution with the external agency, internal stakeholders and media partners.
Organized campaign deliverables, timelines and channel requirements to support a consistent rollout across established member communications and expanded prospect-focused advertising.
Multichannel Execution
Coordinated campaign materials across digital and traditional marketing channels, including:
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Digital advertising and targeted online campaigns
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Radio and outdoor advertising
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Branch posters and promotional collateral
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Online banking and statement messaging
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On-hold messaging and other member communications
Creative & Production Coordination
Managed the development, review and production of campaign assets, coordinating with internal stakeholders, external vendors and media partners.
Oversaw proofing, compliance reviews, production specifications and launch schedules to ensure accurate, timely execution.
Maintained consistency in promotional messaging, rates and offer details across campaign applications.
Campaign Examples
In-Branch Advertising
TV monitors, posters, flyers & buckslips
Internal & External Digital Banners & Ads
Outdoor Advertising and In-SEG Video Ads
Targeted Prospect Advertising
Streaming Ads and On-Hold Messaging
Outcome
Delivered a coordinated, multichannel auto loan campaign with consistent promotional messaging across digital, traditional and member-facing channels.
The campaign brought together multiple marketing partners and internal departments to support a unified promotional effort.