Credit Union Brand Implementation
Project Leadership · Vendor Coordination · Stakeholder Communication
ROLE
Coordinated the implementation of a refreshed credit union brand across payment cards, marketing collateral and branch environments, translating the approved identity into real-world applications.
FOCUS
Brand Implementation · Payment Cards · Marketing Collateral · Environmental Branding
PROJECT OVERVIEW
From strategy to real-world impact.
The initiative required collaboration across internal departments, external vendors and production partners, each with distinct operational requirements and production specifications.
MY ROLE
Turning a brand into tangible experiences.
Served as the primary marketing project lead for the debit and credit card portfolio and universal brochure development, overseeing timelines, creative reviews, production requirements and stakeholder approvals.
Also supported branch environmental branding initiatives, coordinating communication between marketing leadership, executives, branch managers and specialized vendors.
KEY PROJECTS
Debit & Credit Card Portfolio
Universal Brochure
Environmental Branding
Led the implementation of refreshed debit and credit card designs, including supporting materials such as card carriers and activation stickers.
Coordinated design approvals, production artwork, vendor specifications and operational requirements, including card configurations and BIN mapping.
Led the development of a consolidated marketing brochure, replacing multiple individual pieces with a single resource.
Managed content coordination, stakeholder reviews, print production and the integration of trackable QR codes and URLs.
Supported the agency evaluation and selection process and coordinated ongoing communication between the agency and internal stakeholders.
Reviewed proposed applications for brand consistency while the specialized environmental design vendor developed the branch concepts.
OUTCOME
A consistent brand in everyday experiences
Helped bring the refreshed brand into everyday member-facing applications, supporting a more consistent identity across physical and printed touchpoints.
Led the payment card and brochure implementation projects and helped coordinate branded branch environments.